The Weight of Smoke

Taking the temperature of the hottest trend in marketing

Viral Marketing has become the defining marketing trend of the decade. Brands big and small launch viral videos via YouTube, post new product information on their MySpace pages, court the blogosphere and send forth armies of evangelists to spread the gospel by word of mouth. But without customer identification and access to customer data, are viral marketers just blowing smoke? Join COLLOQUY as we weigh the buzz.